Digipaks

Douglas Kent's album, "The Way I Am," coming this fall, is going to be released in digipak format. I know digipak is a funny word that you might not have heard before so let me tell you what it is and why Douglas Kent & RR chose it.

Most of us, when we think of purchasing a CD, think of the plastic case that opens like a book with the disc inserted on a black or clear plastic trey. A digipak is a different kind of packing. It is a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. It is a much more professional look. Digipaks were patented by AIG for several years with few companies in the nation holding licences to produce them. AIG just recently released the patent allowing all printing companies to produce their own "digipaks." The problem is that if the digipaks are not done correctly, you don't get the professional look you were wanting and the product you do get looks home made and, well, crappy. Roofbeam Records and Douglas Kent are going with a company out of Dallas that has had an AIG licence to make digipaks since their inception. This company produces for many mainstream & indie artists. We are very pleased with their customer service and are confident the quality that will be produced is going to be top notch.

Why digipaks? Douglas Kent and Roofbeam Records, after exploring the packaging options, determined that anyone who is going to purchase "The Way I Am" is going to get an all around high quality product. High quality in the music, sound, and packaging. We know that the music industry is changing and that many people prefer to download music from the Internet (NO PIRATING PLEASE) and the album is going to be available for digital download from many vendors, but if you purchase the physical product, we are going to make sure what you are getting is worth every penny in every way. We could have taken cheaper routes in packaging, but because Douglas Kent and Roofbeam cares for you guys we are going to give you the best we can.

I wanted to share this with you because 1) it wasn't until recently that I discovered all the different packaging options, so I wanted to share this "behind the scenes" part and 2) I wanted everyone to know the product you are getting will be first rate. Just because this is Dougals Kent's debut album and Roofbeam Records first release, we are not going to act or produce an amateur product.

Well, that is it for this week. Have a great week. Remember to keep checking the Roofbeam website, http://www.roofbeamrecords.com/, and the Douglas Kent website, http://www.douglaskentmusic.com/, for all the latest updates.

'Til next time.

jmp